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This is the first in a series of articles that aims to examine picture enhancement technologies. These systems are often highly visible in stores and used by sales staff as selling points to persuade buyers towards one model/brand over another. All the major brands have their own 'enhancement' system and the overall objective of the articles will be to explain the pros and cons in plain English so as not to make an already tricky buying decision even more confused.

Picture Enhancement Technologies - Samsung DNIE

Part 1: Samsung DNIE - Enhancement or Gimmick?


14th June 2007

Razor Thin 0.3mm Sony Flexi Screen

Picture enhancement technologies are the various sysytems or effects that TV manufacturers use to improve the quality of viewing on there televisions. As you might expect these are most commonly found on the newer and usually larger screens like Plasma (PDP), LCD and DLP screens.

Over the coming weeks we are going to explore each in turn and try to come to some conclusions as to the worth (if any) of the various enhancing techniques and how (if at all) it should affect your buying decisions.

Samsung DNIE is the first under the microscope. DNIE is an acronym for Digital Natural Image Engine. Actually in this case it is four engines. So what do we mean by an engine. All Plasma and LCD TVs have a processor which controls which pixel on the screen to light, at which colour and intensity. When we refer to an engine in this sense we are talking about a function of the processor which 'analyses' all or parts of the image and looks for 'features' or mathematical patterns, that, based on what the egg heads at Samsung have told it could do with being altered slightly. Of course by altered slightly I mean enhanced (hopefully anyway).

The four engines are a Colour, Contrast, 3d Motion and Detail.

The colour engine.  
It is designed to enhance extremes of colour. Most notably the subtleties of skin colour which are awkward to represent in many mediums. The colour engine uses mathematical formulas to add elements of Red, Green and Blue to try and make a more vivid and realistic representation of human skin. When I tried it out I got mixed feelings as to the performance. Sometimes for example on a close up of a human face it did appear to slightly deepen the skin tone. On a more distant face however it seemed to make it appear, well, fake. An almost cartoony effect.  

Samsung say, "This makes it possible for Samsung DNIe Vision to reproduce perfect skin tones and whites of remarkable clarity. "

I would agree it does make it possible but it doesn't always do it and more often it actually spoils the picture.

The Contrast Engine.
As the name suggests this is a set of mathematical formulas that mess with the contrast. It is true that the contrast between subtly different extremes of light or dark are often blurred creating a slightly distorted picture. This feature is an attempt to computationaly fix this. I found that it did enhance the variation between subtle contrast differences but not in a manner that enhanced the picture. And when watching a dark scene where smooth gradient from black to not quite black is required it did absolutely nothing! And considering this is just the type of contrast situation which is reknown for being poor on especially LCD screens but also on PLasma as well it was very dissapointing. especially as Samsung themselves state, "This revolutionary digital approach to achieve contrast details results in a picture rich in contrast even in the tiniest details. "


3D Motion Engine.
This is meant to reduce blur around a fast moving image on screen. I tried finding this effect on sports programmes, computer games, several action scenes from movies and could find absolutely no eveidence that this 'enhancement' even exists. At least with the previous two engines. There was a visible effect and it would be possible for Samsung to argue as to weather it was an enhancement or not.  So moving swiftly on.  

Detail Engine.
Samsung say on their web site, "With Samsung DNIe Vision you can enjoy the beauty of a dew drop on a leaf or a flower in all its pristine glory. " Well yes and no. I find that on a digital broadcast or modern DVD I do any way. And that switching DNIE on was in no way adding to this wonderfull effect. It changed the image detail. It seemed to harden the lines of any given detail. I suppose if you were hunting for some small element of a picture then this might help you find it. But that is not what TV is for. Is it? Again I am afraid I have not got anything positive to say about DNIE other than at least this doesn't actually spoil the picture it just changes it a bit. And of course as this is only my opinion another viewer might possibly consider it an enhancement.

Samsung DNIE In summary.
After looking closely at the first of several image enhancement technologies my views are unchanged with regard to how they should affect a purchase decision. Quite simply choose your PDP, LCD TV or any television/screen based on the other factors and if a particular picture alteration system gives what you percieve to be an enhancement in a specific situation then consider it a bonus.

If you think I am just having a dig at Samsung, please believe me that is not my intention. Just that DNIE does NOT appear to enhance anything (accept the TV salesmans spiel) and I would switch it off. I am perfectly happy to state that Samsung have some fantastic Plasma and LCD screens with beautifull pictures, I am merely giving my opinion that they are in no way enhanced by DNIE.

If you are near to makeing a purchase decision and are now concerned about choosing a Samsung. Please don't be. Just read my article on 'how to get the best picture possible' and if after following those guidlines you end up choosing a Samsung then buy with confidence.


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